Tom Coggia

Los Angeles, CA | 415-806-1590 | tom.coggia@gmail.com | LinkedIn

Professional Summary

UX Designer with 20+ years of experience and advanced degrees in Industrial Design. My background ranges from building tools for the live entertainment industry to designing products for clinicians and patients in the battle against cancer. I have developed digital solutions for critical public health issues - including HIV prevention and treatment, homelessness, and hospital surge capacity - by translating complex research into accessible interfaces. Currently, I am leveraging AI to optimize design workflows and accelerate the iteration cycle, resulting in significant increases in creative output and productivity.

Skills

User-Centered Design & Research
Conducting and translating qualitative and quantitative user research into data-driven design solutions.

Interactive Prototyping & Iterative Testing
Develop high-fidelity, interactive prototypes, augmented by AI tools for rapid iteration, to conduct usability testing, gathering critical feedback to validate design concepts and inform product strategy.

Design System Development & Governance
Build and maintain comprehensive design systems, creating unified component libraries to ensure product consistency and significantly accelerate development workflows.

Professional Experience

Freenome | San Francisco, CA

Freenome is a biotechnology company based in South San Francisco dedicated to early cancer detection through simple blood tests.

Principal UX Designer | January 2021 – November 2025

• Established and scaled the company's first comprehensive design system, creating a unified design language and component library that accelerated development cycles and ensured UI/UX consistency across a suite of custom digital applications.

• Owned the end-to-end design for the entire physical and digital user experience of a novel blood diagnostic test, including the clinician and patient-facing test result report, blood collection kit packaging, and printed instructional materials.

• Conducted comprehensive user research, including contextual inquiries and usability testing with clinicians and patients, translating complex user needs into actionable insights that directly informed product strategy (while always centering the user)

• Ensured all user-facing materials, from digital interfaces to printed packaging and labeling, strictly adhered to rigorous FDA regulatory and usability requirements for medical devices.

• Collaborated closely with the Marketing team to define and maintain brand consistency across all customer touchpoints, creating a cohesive experience from the company website to the final test report.

Live Nation / Ticketmaster | Los Angeles, CA

Creative Director, Enterprise | March 2013 – October 2020

• Centralized design functions from across the company (and the globe) into a single department, increasing its visibility, and scaling the team by hiring and mentoring designers and establishing clear principles to foster a high-performing design culture.

• Directed a major initiative to modernize the user experience across dozens of disparate legacy products, conducting extensive research with key users (artists, promoters, venue owners) to inform the creation of a cohesive and updated suite of tools.

• Established a Design Ops framework to streamline team workflows, unify disparate processes, and significantly improve design consistency company-wide.

• Co-led a comprehensive, company-wide rebranding initiative, partnering with executive leadership to ensure the new brand identity was consistently applied across all digital products and user touchpoints.

Education

The Ohio State University | Columbus, OH
Advanced Computing Center for Art & Design (ACCAD)
MFA, Industrial Design

The Ohio State University | Columbus, OH
BSID, Industrial Design